Finally, plus size fashion done right

I’m a bit of a clotheshorse. I’m not the most trendy person, and I’m certainly not Instagram-ready every day. But I love shopping and keeping up with the trends. My favorite feature in my new home is a walk in closet that, in conjunctions with my dressers, is big enough to house my entire wardrobe. No more being late to work because I had to go upstairs and dig in the guest closet for the blouse I wanted! I’ve been shopping less this year (#budgetlife), purging my closet, and trying to make sure I can get multiple wears out of whatever I do bring into the house. Fortunately, I have better options today than I did five years ago. Ironically, it’s at the same time that I’m starting to lose weight but, c’est la vie.

One of my favorite brands, Eloquii, has undergone a rebranding over the past year. If you follow any plus sized fashion blogger, they’ve modeled multiple pieces from Eloquii with good reason. They used to focus more on fun casual clothes that were good for everyday and could easily be dressed up or down. They have always had a dedicated formalwear/going out looks section, but in the beginning it was more conservative and in line with their former parent company The Limited. Now, they are moving in an edgier direction, going toe to toe with brands like ASOS Curve and City Chic which caters to a more adventurous and trendy customer who isn’t afraid to turn up the glamour. I’m still a frequent customer, but my style is a little more understated. I go to them primarily for statement tops and going out dresses. Click to enlarge the gallery images below.

See what I mean? There are a LOT of statement pieces there. But that’s okay. The entire plus sized market is underserved but basics are much easier to find than special, stand out ones that don’t look cheap (Forever 21+ and Fashion Nova Curve don’t work for everything). They still have enough basis to keep me coming back.

Loft is completely my style, but it was only just this summer that they started doing plus sizes. I’m happy to report that the wait was somewhat justified by the quality. In a move unique to plus size lines, almost every single straight size piece is available in plus. And the trendiest items, the ones that make the campaigns and the new arrivals page, are available in plus as well. I haven’t done exhaustive research, but every piece so far that has caught my eye in their social media advertising has been available in my size–and FOR THE SAME PRICE! This is a major, major win in the plus size world and one we’ve been asking for forever. Here’s a look at their selection (click to enlarge):

If you compare the homepage for the general website and the plus section, you’ll see that the overall look and feel is the same–they are treating the plus size customer the same as their overall demographic. Shocking, I know, but unfortunately that is rare and to be commended. Loft serves a large age range of customers, from my 25 year old coworker to 45 year old soccer moms to 65 year old grandmothers who are young at heart, and it shows. But the classics are classic for a reason and Loft does them well.


I’m so glad to have better options. Old Navy’s quality and fit are wildly inconsistent. GAP doesn’t do plus sizes but I can fit into their upper range depending on the fabric and fit. Target has cute stuff, but quality and fit are a problem plus the significant upcharge for plus size items ($5-10 over the straight size equivalent, but hidden by the fact that plus sizes are different brands, except for Who What Wear). I simply can’t justify dropping $40 on a paper thin, ill fitting shirt. Fortunately, there is now enough brand diversity for the plus size market has some competition. I’m looking forward to better quality and better fashion for all.

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