Dear Target

Dear Target,

Despite being a retailer that prides itself on stylishly being all things to all people, your plus size market has been grossly ignored. The plus size section is relegated to 2 or 3 racks at the far end of women’s apparel, and is often mixed in with maternity. While the emergence of the Ava & Viv line, designed in collaboration with several notable fashion bloggers, was supposed to provide a fresh face, nothing changed. The most fashionable items (which were little more than colorful basics) were offered in that initial launch, and everything since then has been absolutely pitiful. At my local Target, the plus line is updated with 5-7 new pieces per season. Invariably, half of them are black or white.

Meanwhile, a quick perusal of Target.com shows a substantial collection of plus items in Target’s proprietary Merona and Mossimo lines, many of which are equivalent to the plus size lines…and none of which make it to my local Target stores, with the exception of solid color tees, cardigans, and basic slacks. The demand for fashionable plus size clothing clearly exists, as evidenced by the fact that the Lilly Pulitzer collection sold out in mere hours.

So, you’ve tried it again in a collection with Who What Wear and you’re finally doing some things right. The collaboration is a long term one and includes plus sizes. Perhaps most importantly, almost every item in the straight size line was provided in plus, in at least 2 color/pattern options.  Aesthetically, the offerings are a HUGE leap forward from Ava & Viv.

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This dress was the one thing I knew I had to have!

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I’m not a leather jacket kind of girl, but I love having the option to become one.

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Polka dots are always in style for me.

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Finally, modern styling for plus sizes. I bought the boyfriend jeans.

However, there’s still room for improvement. The Who What Wear line was only available in a limited selection of stores, and only a few of those stores carried the plus line. As stated above, some of the items were not available plus.  For example, a longline blazer in blush pink and an olive green  sweater dress that I would have purchased if I had the option. Additionally, the logistics were off. The collection was stated to go live on January 31, but I couldn’t add anything to my cart until about 12:30 pm CST (and I only got to the plus size items by searching the Target website, because they weren’t up on the splash page). But the Target twitter account said the plus size items wouldn’t be available until February 1–with the likely result that some shoppers missed out entirely. Last but not least, Who What Wear is dissociating itself from the plus items. They link to the Target collection on their website, but only provide links for the straight size items. It’s kind of hard to send  a message that all your customers matter when your collaborator doesn’t acknowledge half of them.

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Love this dress, but couldn’t buy it.

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This would go great with some of my dresses if it were available in my size.

Target didn’t knock it out of the park, but it finally has a plus size collection that is comparable to Forever 21, H&M, ASOS, and others. It remains to be seen whether the progress will continue, or if this is just another means of placating the masses without really solving the problem.

 

 

The Return of Eloquii

Well, the wait is over.

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The new Eloquii has arrived and it’s completely different, but in a good way! Even though I don’t have a heavily trafficked blog in general, “Dear Eloquii” continues to get multiple hits a day and is by far the most popular post on my site. So I thought it only fitting that I blog about their return to plus-size retail. My first impression? I was blown away. The new Eloquii is sleeker and more daring than before. There wasn’t a single frumpy tunic top in sight! Instead, there are lots of beautiful, unique pieces that look exquisitely tailored. The attention to detail is key: lace insets on an otherwise typical floral blouse, a faux leather bodice that edges up a tulle dress, an asymmetric peplum hem. I love that there are a variety of hemlines and sleeve lengths, including a sexy crop top sweater. Eloquii knows that thick girls like to show skin too! 😉 The fashion is seriously on point in this resurrection and I can’t wait to get my hands on some of their new stuff.

The only potential  downside is that the improved quality and styling naturally mean higher prices. Shipping rates are now set according to how much you spend, and the markdowns are (smartly) not as deep nor as frequent as they used to be. Of course, everyone has different budgets so this may not matter to you. But since husband and I are moving back out on our own next month, we’re pinching pennies. I’ll have to wait until our next paychecks in order to responsibly indulge my shopping habit at Eloquii. But judging from the new pieces that dropped this week, I’ll still have plenty of goodies to choose from.

Stay tuned for an after purchase review within the next month! Meanwhile, some pics of my favorite pieces below.

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